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Regional Marketing - You Choose the Region!

Welcome to Higher Education Marketing - Helping Schools Reach Qualified Students!


Welcome to the Higher Education Marketing Association (HEMA) website. HEMA has been serving colleges and universities for over 15 years with a variety of cost-effective lead generation publications, designed simply to provide solid, qualified leads for your recruitment efforts. The publications include the Student Source along with the College & University Bulletins.

All of our highly targeted publications are sent directly to the homes of qualified students and their families. Because of this, the Student Source is considered by many admissions professionals to be one of the most reliable and cost effective publications available today.


Here’s just one comment about the Student Source...

“The Student Source has been one of the most reliable sources for lead generation in my many years in enrollment management. Each year, I am amazed at the quantity AND quality of the students we receive from this fine publication. I have been to a few colleges throughout my career, and each time I begin a new job, one of the first things I do after evaluating the ROI of previous sources is to sign up with the Student Source.“
- Chris Coons, Director of Undergraduate Admission
Mercyhurst College


If you’d like to learn more about us, we invite you to spend a little time on this site. Or, if you’d prefer to talk in person, please feel free to call or email us anytime.
Thank you!
Student Source Publication
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college and university bulletin mailing

Click here to see 16 sample pages
of the Student Source



Higher Education Marketing helps College and University recruitment efforts through targeted regional guides....

Reach qualified, college-bound high school juniors and seniors in their homes for less than 6 cents per household!



Student Source: Mailed Every September REGIONAL ISSUES - Target the region that best suits your recruitment strategies. PLUS...you'll earn extra discounts when you advertise in multiple issues. Choose from the following six editions: New York, New England, Pennsylvania, New Jersey, Ohio and Mid-Atlantic (DE, MD, VA, WV).

student source detailsDetails   student source - sample pagesSample Pages   external support siteSupport Website for Students


College & University Bulletin: We also publish a series of College & University Bulletins which are precision-mailed to individual city/regional markets. Call today to find out how your school's inclusion in a metro region Bulletin could give a substantial lift to your recruitment efforts!

college and university bulletin - detailsDetails   college and university bulletin - sample pagesSample Pages   external support siteSupport Website for Students



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Student Source Website